Marks and Spencer and Global Environmental Factors Essay

Marks and Spencer and Global Environmental Factors - Essay Example Marks and Spencer is a highly successful giant operating in the UK retail sector. The success of the organization has been due to its clear mission statement and vision. It has managed to become a powerful and vibrant brand in the UK for the past one hundred years. A diverse product line enables the organization to achieve efficiency and effectiveness. It has premium products that cater to the unique requirements of various segments. Marks and Spencer pursues a dynamic business strategy in which its tries to give the consumer a sense of attachment and feeling with specific brands. This is a highly successful strategy that has enabled excellence and quality at operational and strategic levels. Marketing operations of the organization is also based upon applying smart and prudent strategies. Marks and Spencer conducts an extensive research and appraisal of the business environment. It determines clear and precise goals based upon its strengths and weaknesses. Appropriate business strat egies are formulated in order to take advantage of business opportunities. The organization seeks to use its core competencies.The rapid rise of globalization has created tremendous opportunities for business organizations. However it has led to significant challenges for business processes and structures. In the twenty first century, marketing staff cannot ignore the importance of global environmental factors. These factors need to be studied and analyzed in order to achieve optimum results.